The Show
The daily live show for athletes building businesses.
Every weekday morning. The athletes building companies, the deals, the money, and the moves reshaping sports, live with the people in the room.
On the show
What to expect.
New and fresh every day.
Athletes-Turned-Founders
Pro athletes who are building companies, in conversation. Live. Funded, unfunded, post-career, mid-career. All of them.
Builder Spotlights
Athletes Fund portfolio companies, athlete-founders from the network, and the sports-tech startups everyone's about to be talking about.
Deal of the Day
The single biggest move in sports business that morning. Who paid what to whom, and what it tells us about where the industry is going.
NIL Watch
The biggest NIL deals, the smartest brand plays, and which collectives and agencies are actually changing the college landscape.
Earnings & Markets
What public sports companies (DraftKings, Fanatics, MSG, MSG Sports) are reporting and what it means for the industry.
Hot Takes
Real reactions to the news, the trades, the contracts, and the bets with the kind of opinions you only get from people in the room.
Hosts
Who's on the mic.
Jeremy Wolf
Founder & Host
Former MLB draft pick (NY Mets, 2016) and Olympic athlete. Founded More Than Baseball, which became the MiLBPA, the largest union in pro sports.
Read Jeremy's story →Sponsor the show
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The show reaches the exact audience most brands can’t — the athletes, founders, and operators building the future of sports. Sponsor it and become the brand they see every day.
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Your message delivered inside the show by the hosts, woven into the conversation people actually tune in for.
A partnership, not an impression
Segments, integrations, and cross-promotion across the show, the network, and the newsletter, built around your goals.
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